IBM's
Web Design Guidelines
Welcome to
the IBM Ease of Use Group's guidelines for creating easy-to-use Web
interfaces. Achieving ease of use is essential for any site competing
for business on the Web. The competition is only a couple of clicks
away, and if users become dissatisfied, they can simply go elsewhere.
However, by following these guidelines and using a user-centered
design process, businesses can retain current customers and attract
new ones.
Who is the audience for these guidelines?
This information is most valuable for novice and intermediate level
Web designers, but contains tips and other information that may be
useful to more experienced designers. As we continue our research and
add more information to these guidelines, we hope to make them
increasingly useful to experienced designers.
Introduction Clarifying
how to use these guidelines.
Planning Getting
started on a Web design project.