Advertising Your Site
Place keywords
in the meta information
To
enable users to find your site using a search engine, place keywords
in the meta-information of your web pages. Search engines use keywords
to identify the topics of web pages. Ask users what methods they would
use to find a site such as yours, and particularly what keywords they
would use to search with. You can elicit this information in your
early users analysis, or you can informally elicit it at any point
during the development process.
Announce your
site on relevant news groups and bulletin boards
Internet
news groups are a great way to reach a targeted audience. Many web
users read news groups, and there is no fee for sharing information.
Your news group notice should read as a pointer to information of
interest rather than as an ad. Be sure to follow the etiquette and
rules of the group.
Advertise on
major sites
Some
sites for web searches, such as Yahoo and Netscape, provide a way for
you to advertise your site. Large numbers of web users visit these
search engines, and you can reach some of these people with an ad.
These sites charge fees to place ads, so this suggestion applies
mainly to commercial sites.
Advertise
through other media, such as magazines, radio and television
You
can also attract users to your site by advertising in other media.
Radio, TV, billboards, and store signs all provide ways to advertise
your site.